Since the inception of Facebook and the platforms that followed, our town square went from the mall to social media. Where we once loitered in the food court we now scroll through our feeds, and retail hasn’t been the same since.

Social commerce is the retail industry’s answer to this drastic change in consumer behavior, but with the practices being so new, it’s more of a buzzword than an approach for many brands right now.

One thing we can tell you for certain is that social commerce is a much bigger picture than you are likely giving it credit for. It’s more than putting marketing dollars behind shopping ads or partnering with the latest influencers.

In this ebook, we take a deep dive into what social commerce is as an enterprise solution, how to know where your brand is on the social commerce maturity curve, and three phases to level up or implement social commerce for your brand.