Online marketplaces are the equivalent of digital malls, and their popularity continues to rise. 

The marketplace model offers benefits to all stakeholders: consumers have more choice and convenience, marketplace operators (retailers) are able to achieve scalable growth without increased inventory cost, and sellers are able to reach a new customer base without increased marketing costs.

If businesses get their marketplace right, it is easy for them to expand rapidly, add new categories, drive higher sales, and respond to any shifts in demand without purchasing or creating new products themselves.

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplaces rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand.