In a competitive landscape, retailers are looking beyond their core business for profits — and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay, and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.
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In this report, you’ll gain a better understanding of the emerging space of digital retail media and key players in the market, as well as: