Oct. 2, 2023 | 11:40 a.m. EST

Women in Tech Boston

Register for Workshop

How can data and AI empower customer experience strategy?

Building a first-party data strategy is a top priority for today’s most competitive companies. Data is a valuable resource to any growing company, but AI can help you better tap into that data to achieve your business goals. 

During this workshop, you’ll learn:

  • The importance of prioritizing identity resolution
  • Building a first-party data asset
  • Where AI capabilities make sense
  • How to take a use case-driven approach