Columbia, MD, August 30, 2021

Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers

Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading independent research firm, Forrester Research, Inc. The report states that dentsu are provides a flexible consulting-based approach to customizing retail media networks (RMNs) for individual clients.

The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report used 25 criteria to evaluate eight of the most significant sell-side retail media solution providers, including how each helps B2C marketing professionals select the right provider.

dentsu is recognized as a Contender among the top retail media solution providers and received the highest possible score in the ongoing support criterion as well as one of the highest scores in the product vision criterion. One key trend noted in the report is the surge in e-commerce, brought on by the pandemic, that accelerated the growth of the already-robust retail media market. This means that customers looking for the right sell-side retail media solutions providers should look for one that monetizes their e-commerce site, first-party data and brick-and-mortar locations.

According to the report, “dentsu excels at onboarding and enriching retailers’ first-party data for monetization purposes,” while noting that the agency “delivers superior strategic expertise and ongoing support for sales, marketing, and organizational development.”

The report also stated how the “differentiated positioning is perfect for retailers behind on retail media that want a best-of-breed tech stack but lack bandwidth to put it together themselves.” A client reference stated “It’s hard to find experts to hire in retail media. Dentsu has filled that gap for us. They help with sales enablement and strategic consultation.”

“We are thrilled to be named a Contender in this Wave evaluation. As the RMN opportunity continues to grow, more and more retailers, ecommerce businesses, and third-party delivery sites will need strategic support to either get started, or to scale their monetization businesses,” said Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle. “Bespoke solutions such as Merkle’s New Stream Media are well positioned to evolve with the space to meet changing demands, ultimately a winning combination for advertisers, retailers, and shoppers alike.”