Oslo, February 7, 2024

Merkle Norway has won the bid for Norsk Tipping – we will ensure the best customer experience

Norsk Tipping is increasing their focus on marketing technology and digital operations. After an extensive bid process the final choice fell on dentsu Norge with CXM agency Merkle as a strategic partner within the areas of marketing technology, customer journeys and e-commerce.

Norsk Tipping is the Norwegian state's gambling company tasked with working actively to reduce the negative consequences of gambling. Ever since the launch of its digital solutions, Norsk Tipping has focused on creating wholesome and relevant customer experiences. As a result of further scaling up and focus in this area, Norsk Tipping sought our for a partner for advice and assistance within market technology.

Norsk Tipping announced they were looking for a digitally focused supplier with extensive knowledge in marketing technology and digital advertising. In total, there were 6 qualified suppliers who submitted offers, where Dentsu Norge, represented by Merkle, achieved the maximum score on the most important criterion "competence and experience". And with the highest total score on the criterias price, competence and experience and collaboration model, they were selected as the winner. Among other things, the Merkle has previous experience with market technology for Danske Spil and similar state lotteries in Northern Europe.

"We at Norsk Tipping are committed to constantly improving customer experiences and customer dialogue, especially digitally. This also includes investments in technology that enable us to deliver at a level that our customers expect. Dentsu Norge with Merkle at the helm impressed us greatly with both extensive previous experience and, not further more, they proved to have solid expertise in the area. We are very much looking forward to getting started with the collaboration." - Kristin Røe, Head of Marketing at Norsk Tipping

Customer manager and agency manager at Merkle, Michael Legendre, is very proud and humble to have been selected as a partner for Norsk Tipping.

"We think it is incredibly inspiring to be able to work with customers who put customer experience in the front seat! We will assist Norsk Tipping with advanced analysis of responsible gambling, improved customer experience and automation. In addition, the agreement ensures that Norsk Tipping will have access to technical and functional expertise when they need it. The right choice of technology provides opportunities to deliver creativity and storytelling at the right place throughout the customer journey." - Legendre.

The collaboration starts in January 2024.

About Merkle  

Merkle is a world-leading digital agency with 14,000+ people. In Northern Europe our offices in Denmark, Sweden, Norway, and the Netherlands total more than 750 dedicated people, working with data-driven customer experience management (CXM) and specializing in the delivery of unique, personalized customer experiences across platforms and devices. 

Furthermore, we are part of dentsu – one of the world’s largest agency networks – giving us, even more, leverage and resources to tap into. In Merkle, our mission is to help clients better serve customers through expertise in customer experience strategy, user experience design, CRM, data management, commerce, mobile, content management systems (CMS), AdTech, and MarTech platforms. This enables brands to be competitive through people-based marketing and ‘hyper-personalized experiences, and it continues to rank Merkle among the best and most sought-after digital agencies.