2021 Customer Experiences Imperatives Webinar: What Marketers Need to Know About Digital Transformation

Original Presentation Date Feb 25, 2021


Key Takeaways

In this webinar, we will discuss:

  • How to understand and use data to create experiences that drive hyper-personalization
  • Audience-based planning
  • Experience-based technologies
  • Content and experience creation
  • Connecting the experience through commerce

Detailed Overview

After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?

It is critical to understand the ways companies must think, plan, and deliver unique personal conversations. Success is found through the design and implementation of customer-centric digital marketing experiences that are contextually relevant and personally informed.

Our presenters

Rusty Walters

Senior Director, Technology Strategy

Matt Naeger

Global Chief Strategy Officer & Chief Marketing Officer, Merkle

Erin Hutchinson

Global Chief Marketing & Communications Officer

You might also be interested in: