Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals.
Marketers need to move from focusing on what they can measure to what they should measure - metrics that show incremental progress toward shared goals. By rethinking their approach to data and the inputs and outputs that will impact success, brands can affect change to build a cohesive customer experience.
This is Part 2 of a three-part series.
Note: This webinar was hosted by eMarketer.
In this webinar, we will discuss: