In Part 2 of this webinar series, we will deep dive in to how to leverage new technologies such as a customer data platform (CDP) to tackle audience management challenges in the “cookie-less” world. We will provide a practical view and share hands-on experiences with popular CDP solutions in the market, lessons learned, and the secret “sauce” of how to make your investment a success.
Head of Analytics, Americas, Merkle
Senior Director, Audience Science & Management, Merkle