We all want our businesses to be better, in terms of both financial outcomes and how we’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers.
Enter Ethical AI, which brings transparency to AI to identify and eliminate sources of harmful bias. Understanding what’s happening in your AI-driven processes means you can market in a more consumer-friendly, equitable way – all while reaching new audiences and building more engaging content.
Global Analytics Lead, Merkle
Business Development, Cloud AI Services, Google