Let’s be blunt: marketers are under pressure to grow business without growing their budgets. Which is why the smartest CMOs are focusing their investments on first-party identity. From prospecting to commerce to loyalty and beyond, nothing unlocks marketing potential like personalization – and nothing improves personalization more than taking command of your customer data.
Chief Strategy Officer, Merkury, Merkle
Senior Director, Digital Analytics, AARP
Group Manager, Product Marketing, Adobe Real-Time CDP