In this session, you’ll learn:
With third-party cookies and mobile device IDs set to be deprecated in the next year, marketers are wondering how they will identify, understand and target digital consumers and what’s needed as a sustainable and effective basis of identity, data and technologies that can enable their efforts in years to come.
Join experts from Merkle’s Merkury identity business for a discussion about challenges and solutions as marketers struggle for answers. Learn how marketers can use their websites, digital experiences, CRM, and media engagements to produce first-party, person-based ID’s, own and control this as an enterprise asset, and drive value and improvements to their organizations never before possible by leveraging third-party cookie and device ID-based technologies and data that the digital ecosystem was built upon.
Chief Strategy Officer, Merkury, Merkle
Michael Fuchs, SVP, Merkury Solutions, Merkle