October 10, 2023 | 2 p.m. EST

Unwrapping Success: How to Adapt to Key 2023 Holiday Trends

With shifting consumer behaviors and the holiday shopping season underway, it can be difficult for brands to keep up. That’s why it’s critical to understand what’s new – across tech innovations, shoppers’ needs, economic sentiment, and more – and how to evolve your marketing strategies accordingly. Watch our on-demand webinar to learn how to win the holiday season. Show up for your customers where they are, with what they want, from now into 2024.

Key Takeaways

A cross-disciplinary team of Merkle experts discussed:

  1. The four key trends uniquely shaping the holiday season.
  2. How retailers use loyalty and promotions to effectively engage consumers throughout their holiday shopping journey and into the new year.
  3. The importance of advanced commerce analytics as the lines between online and offline touchpoints blur.

 

The spirit of the season

2023 Holiday Preparation Playbook

Build on what you learned in our webinar and start anticipating how you can give your customers the perfect gift - seamless experiences shaped by data and trends. Our 2023 Holiday Playbook brings you the latest insights to help you anticipate what shoppers want.