How ready are B2B marketers to capitalize on these emerging possibilities against a backdrop of widespread digital burnout? We bring you the trends that prove it’s never been a better time to be a B2B marketer

Find out how to end the uphill battle to deliver effective, impactful, and scalable B2B content.

Account-based marketing (ABM) has been a favored discipline of B-to-B marketers for over a decade. The beauty of ABM is that it allows marketers to hone in on target companies and message decision makers at those companies through a mix of marketing activity.

B2B audiences are increasingly turning to digital channels for work, networking, and business transactions. In a crowded digital environment, creativity has emerged as the new competitive advantage in B2B.Leading B2B CMOs who understand their audience’s needs and expectations are actively investing in creative solutions to grow revenues, improve brand equity, and drive long-term market share.

The Composable Commerce Accelerator Demo helps eCommerce leaders prepare for a composable approach and highlights how this solution delivers on frontend performance, CX innovation, and responsiveness to change.

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? Find out in our CX Imperatives Report: From Customer Engagement to Customer Empowerment.

Your Roadmap to a Unified Retail ExperienceThe migration of customers to online retail continues. With those growing numbers come the expectations that your online experience be as good or better than traditional channels.Merkle recently teamed up with Adobe and others to illustrate how to serve a unified experience that drives customer engagement and delivers business results.