The 2023 B2B Superpowers Index

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The 2023 B2B Superpowers Index

How B2B Brands Can Win Faster, Bigger and for Longer

By tracking key decision-drivers across 6,500+ B2B brand experiences, the B2B Superpowers Index identifies what matters most to buyers and when it matters on a purchase journey to uncover what drives competitive advantage in today’s B2B world.

Navigating today’s dynamic B2B landscape requires B2B brands to evolve their experiences, at speed and at scale, to keep pace, stay relevant and remain competitive.

Our 2023 B2B Superpowers Index sets out to help brands do exactly that.

The 2023 Superpowers Index surveyed more than 3,600 buyers across Europe, North America and APAC, and spans the tech, financial services, manufacturing, and professional services sectors, making the findings relevant for all B2B brands.

Most importantly, the Superpowers Index research is firmly rooted in a commercial outcomes-led model. Brands who deliver fully against the success criteria identified by the research are more likely to...

Become the winning supplier
Convert sales opportunities faster
Be considered for future purchases
See increased spend from customers in the future
And generate more positive word-of-mouth

Dive in to the research

It’s non-negotiable – B2B brands must evolve their brand experiences, at speed and at scale, to stay relevant to increasing buyer needs and expectations. According to Merkle B2B’s latest Superpowers survey, buyers aren’t always getting what they need from brands, and there’s a huge opportunity for those who can deliver the right experiences.

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