B2B brands need to work harder than ever to drive loyalty and engagement – but how can they connect with buyers to keep those relationships strong? Our annual research uses data from 3,600+ B2B professionals to unearth the latest trends in buyer needs, helping brands stay on the cutting edge of customer experience. This webinar will explore these trends, discuss changes from year to year, and translate our findings into practical ways brands can adapt their practices to win with buyers in 2023.
SVP, Strategy, gyro, A Merkle Company
President - Research, North America, B2B International
Global Activation Lead, Merkle
Chief Strategy Officer, UK, Merkle B2B