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Madrid, April 17, 2024
Dentsu reinforces its positioning as Salesforce leader with the launch of Evolf, a Merkle solution
Dentsu expands its range of Salesforce services announcing the launch of Evolf, a Merkle solution. This business accelerator provides flexible and agile packaged offerings that are specifically adjusted to helping small and medium-sized businesses (SMB) leverage the power of the Salesforce technologies. The team leading this new offering will be part of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within dentsu.
“We are proud to be part of the dentsu and Merkle team and we are excited to help our clients harness the full potential of Salesforce’s world leading solutions” Pablo Calleja, CEO of Evolf, a Merkle solution. ”This market segment requires a different perspective and we look forward to helping SMB companies across Europe achieve their full potential”.
Based in Madrid, the award-winning team – previously known as Vanguard Cloud and Innovation - is specialized in Salesforce technology and services for small and medium-sized clients internationally. Awarded as “Salesforce SMB Partner of the Year”, the team consists of more than 120 professionals with an organizational structure and ways of working adjusted from traditional agency model to fit the needs of more nimble clients.
”I am thrilled to welcome the team as part of Merkle’s Global Salesforce Practice. The SMB segment represents an untapped potential for our group and I look forward to pioneering this success across Europe with the help of Evolf’s team” Michel Mayor, SVP Global Salesforce Practice Merkle. “This launch is a testament to dentsu’s group commitment to the Salesforce partnership and showcases our intention to accelerate our CXM business within Europe and MENA.”
About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.