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Merkle, dentsu’s leading customer experience management (CXM) company, and Celebrus, the disruptive data platform that aims to improve the relationships between brands and consumers via better data, have today announced CXM Signals. CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies.
Available immediately to customers, the new solution enables real-time, comprehensive data access across devices, domains, and channels to provide identity resolutions. Merkle and Celebrus recognised industry pain-points when it came to digital data access which resulted in incomplete customer profiles. The solution brings together the best of Merkle and Celebrus’ technologies and services, providing businesses with more forensic customer profiles and the agility to anticipate and adapt consumers’ future needs.
By leveraging each other’s capabilities, Merkle and Celebrus are also enabling brands to:
Timely experiences foster engagement, strengthening existing relationships with customers so that brands can build and nurture long term loyalty. CXM Signals enables brands to further increase efficiencies, driving up revenue as a result.
A streamlined implementation process, thanks to Celebrus' tagging-free data capture methodology, allows the entire deployment period to be measured in days or weeks. Deployments occur in your chosen cloud environment providing you with full control and peace of mind surrounding security and data protection.
Anne Stagg, Chief Executive Officer UK&I at Merkle said: “Everyone in the industry is seeing the impacts of continued data gaps, as well as knock on effects from the depreciation of the third-party cookie. When we embarked on this journey with Celebrus over a year ago, it was because we recognised the challenges businesses were facing. Together, our aim was to build a platform for customers to get more out of their data, so they can truly understand who their customers are. CXM delivers just that. It enters us into a new era of customer experience where organisations can future proof their businesses and take a truly proactive approach to their customers’ needs.”
Bill Bruno, CEO at Celebrus, said: “Celebrus has made it our mission to improve the relationships between brands and consumers via better data. By leveraging our identity verification, compliant consumer profile management, and machine learning, and combining it with Merkle’s extensive experience in partnering with brands to get value from their technology investments, we can bring a one-of-a-kind solution to our joint customers.”
Merkle’s partnership with Celebrus is rooted in dentsu’s commitment to achieving three-way satisfaction in activities that are good for business, good for people and good for society, which drive innovation and experimentation, and create a meaningful difference for clients.
For more information on CXM Signals, click here
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.