Bridging Disparate Data Sources to Drive an Integrated Constituent Experience

Original Presentation Date Sep 22, 2021

Key Takeaways

During the session, our presenters will discuss:
•   How to drive an integrated constituent experience
•   Centralizing disparate data sources into a unified profile
•   Quickly measuring marketing effectiveness for always-on insights

Detailed Overview

For many nonprofit organizations today, marketing and fundraising operations is filled with challenges ranging from budget constraints to aging infrastructure. When it comes to data management, organizations struggle with a few common issues - siloed data, duplicated records, and limited analytics resources - making it difficult to understand marketing campaign performance.

Join Merkle’s nonprofit technology experts, Ann Doolittle and Anant Veeravalli, to learn how to solve for key use cases to combat nonprofits’ most pressing issues.

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