Elevate Your Approach to Customer Experience: Insights From the Leading Edge of Personalization at Scale

Original Presentation Date Feb 04, 2022

Key Takeaways

Key innovations in strategy and tech for personalized journey management - with a focus on retail
How organizations command of customer identity will make or break personalization, decisioning, and journey orchestration
Customer journey analytics and the building blocks of seamless and successful journeys
How to map an effective CXM maturity plan for your organization

Detailed Overview

With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth and brand loyalty, marketing and CX leaders face urgent decisions on just where, when and how to place those bets.

In this webinar, industry experts will share insights and solutions from the front lines of their work with top brands to mature their capabilities from channel-based campaign management to journey-based CXM.

Note: This webinar was hosted by eMarketer.

Our presenters

Jas Singh

VP, AEP Practice Lead

Evan Nicholson

VP, Growth Architect, Merkle

Michael Klein

Global Director, Industry Strategy & Marketing – Retail, Travel and Consumer Goods, Adobe

Sayantika Sikdar

Sr. Director, Merkle

You might also be interested in:

Looking to 2025 Blog - Google Friendly
Press Release

Merkle Named Leader in Adobe Cloud Professional Services in the IDC MarketScape

Merkle, dentsu's experience-led, data-driven experience transformation consultancy, today announced its designation as Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment.
Why you really need a Data Activation Layer
Blog

We asked 5 language models what to buy for Black Friday
Blog

Investing in Innovation: How CMOs Can Get Ahead in a Dynamic Market

CMOs face unprecedented opportunities and challenges and must innovate to stay ahead. Get answers to top questions around CX innovation, like why it matters, where to focus, and more.
PRESS RELEASE

Merkle Becomes First Agency Partner to Deploy Adobe Mix Modeler in Evolution of Deep Partnership Alliance

Merkle, dentsu's leading customer experience transformation consultancy, announced a major milestone in its partnership with Adobe as the first agency partner to deploy Adobe’s Mix Modeler technology to help clients optimize spend and marketing investments.
Blog

5 Common Misconceptions About AI, Debunked

AI adoption doesn’t have to be scary. Change your perspective by learning about five common AI misconceptions.
PRESS RELEASE

Dentsu enhances integrated customer experience management offerings in Southeast Asia with launch of Merkle in Thailand

Dentsu International (dentsu) is accelerating the growth of its customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand, expanding its unparalleled integrated CX growth solutions spanning across borders.
Article

How to optimize your media using website or app measurement

Connecting website data to media measurement empowers businesses to refine their strategies, but also ensures a more precise and targeted approach to reaching the right audiences and providing better experiences, no matter the channel.
Blog

How Data Science Applies to Customer Decisioning

Brands are leaving commercial value and business benefit on the table by not utilising more data science capabilities within their customer decisioning platform. Here’s how to better realize those benefits.