Signature
- Quote
- Adding Response Tap has given me so much insight of a customer’s search journey, as a result we can see how our media planning will change this year.
The challenge
Signature sought our expertise as Search specialists to achieve the following:
- Conversions
Increase the number of enquiries generated through the website.
- Brand Awareness
Raise Signature's profile amongst middle aged people looking for care homes for their mother/father.
- Cost
Significantly reduce the cost per acquisition (CPA).
-
180%
increase in conversions
-
4.84%
increase in brand click through rate
-
2.16%
reduction in cost per click
-
73%
reduction in CPA
-
-
180%
increase in conversions
-
4.84%
increase in brand click through rate
-
2.16%
reduction in cost per click
-
-
-
73%
reduction in CPA
-
The approach
We began by looking at the impact PPC had on attracting new audiences to Signature's website and the number of conversions this generated. By measuring brochure requests and form submissions, we gained valuable insights into which PPC campaigns generated leads for each of the different care homes.
To further understand the impact PPC had on generating leads, we proposed that Signature install Response Tap, a comprehensive visitor level call tracking and web analytics insights tools.
Signature had previously used another phone tracking software, however it was keen to trial Response Tap due to the results it had achieved for a wide range of our clients.
The outcome
With Response Tap installed, the results started rocketing in all the right directions, all within just five weeks.
Due to the level of detail provided by Response Tap into a typical customer's search journey, we have been able to analyse and optimise Signature's account at a keyword level, ensuring the best possible ROI for the client.
