Data Accelerator is a cloud-based data management solution that is quickly onboarded to allow for analysis, insights, visualization and audience creation of your data. It’s a B2C and B2B solution that goes beyond a CDP by integrating first-, second-, and third-party data leveraging the Merkury private graph with built in extensions to Merkury Connections, Merkury Data and Merkury Cleanroom. It enables advanced analytics and insights into audiences and personas.
The end goal of Data Accelerator is to get your data centralized very quickly to manage end to end journey of your customers, in weeks – not months.
Retail Data Accelerator Features
Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
At a high level, Data Accelerator Retail contains:
Want to learn more about Data Accelerator? Check out more details here.