The commerce experience has expanded to include more devices and channels than ever, while technological enhancements has made the journey from awareness to purchase extremely fast. Brands must transform their ecommerce approach to be everywhere their customers are to deliver a seamless, cohesive customer experience.
Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences that meet rising expectations for more personalized and contextual interactions. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.
This is especially true of the project scoping phase. Because it takes place well before the heart of the transformation process, it may sometimes lack for attention and resources. But be certain: it can make or break the entire initiative.
When the decision is made to invest in a commerce transformation, one of the most important steps is determining who from the organization is involved in the process. For larger organizations, one approach is to split the organization up into three different areas:
While organizations can successfully achieve commerce transformation by creating a request for proposal, one recommendation that mitigates risk before committing to a full implementation is to work with an organization on a requirements assessment or discovery process that can confirm organizational preparedness, project scope, timeline, budget, business requirements, and technical approach.
The requirements assessment or discovery process will ask crucial questions that will define the project moving forward. An example of topics and questions are as follows:
Once the questions have been fully addressed and the discovery process has been completed, the following deliverables can be developed to guide and support both internal workflows and the RFP process:
To learn more about getting the most out of your Adobe Commerce implementation, you can download our Adobe Commerce Playbook and share it with other key stakeholders.
Merkle is an award-winning Adobe Commerce partner and has been implementing large, multi-regional projects globally. We owe a lot of our success from emphasizing the importance of setting our project’s scope, costs, and timeline early and clearly, then make it a point to follow through to ensure a seamless project launch.
If you have any questions, reach out to us and we would be more than happy to walk you through our project scoping approach.