Moving Beyond the Crisis: Banking and Finance marketing priorities for successful relaunch

Original Presentation Date May 20, 2020


Key Takeaways

Detailed Overview

The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.

In this webinar, Merkle’s financial services team will share key takeaways for marketers, and provide examples of how the best organizations are adapting. We’ll also look forward by sharing specific actions you should be taking now to better understand your customers, add agility to your organization, and rethink your go-to-market strategies.

Our presenters

Paul Evers

Chief Client Officer, Merkle/CXM, Americas

Marc Bellanger

Senior Director, Financial Services

Marc Rossen

VP & MarTech, Audience & Analytics Strategy & Solutioning Lead

Amy Thorne

EVP, Performance Creative Business Lead

Diana Tummillo

SVP, Customer Strategy, Financial Services

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