Crocs

Merkle adds charm to Crocs’ Jibbitz digital experience

Quick Take

Crocs clogs and sandals are iconic – everyone recognizes the comfort-styled shoes. With Merkle’s Webby Award-honored Jibbitz™ Personalizer, an interactive digital experience tool, the footwear becomes a canvas for creativity and personal expression with Crocs JibbitzTM charms.

 

Challenge

Crocs was in search of an agency to bring its Jibbitz shoe charms to life online, allowing Crocs customers to show off their unique style. Merkle’s combination of design, user experience, and technology expertise make the partnership the perfect choice for this story.

Services
Experience & Commerce

Industry
Retail & Consumer Goods

Market
United States

Tech Partners
Salesforce

  • 18%

    increase in average order value

  • Double

    the units sold per transaction

  • Recognized

    by Webby, AVA Digital, Hermes Creative, and Muse Creative Awards

Crocs App
Crocs App

Approach

Merkle implemented the Jibbitz™ Personalizer, an interactive tool that integrated it into Crocs’ Salesforce Commerce Cloud platform. Through the tool, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with their style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.


Keys to success

  • Elevating commerce experiences
  • Creating more inspired customer interactions

Crocs

Quote
With Merkle, we created an engaging shopping experience and collaborated as co-development partners to integrate it into our global Salesforce Commerce Cloud platform in a way that allows continued innovation.
Author
Harvey Bierman
Author Description
Vice President, Global Technology and Operations, Crocs