What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond?

Over six months of analysis from a global team of strategists and technologists uncovered four seismic shifts that we predict will transform B2B by the end of the decade. B2B digital commerce will grow to over $25 trillion USD by 2030, and from the emergence of AI driving completely autonomous commerce to monumental changes in how we produce and consume goods to generational shifts in buying behavior, B2B will look very different - very soon. Welcome to 2030.

In this special report, you’ll learn:

1. Data-driven analysis of what key decision drivers and mechanics power today's B2B digital economy, and how and where it will grow through the end of the decade
2. The political and cultural factors that will drive a generational worldwide shift in B2B buying behavior
3. How machine-to-machine (AI-driven) commerce will transform the B2B digital economy in ways we can hardly imagine
4. Our prediction for growth of digital business models and the rapid acceleration of global product development